gshc2020.com

iPhone 18 Pro Release Date: Apple’s Strategic Decision To Defeat Android

tags:
@ 12/07/2026

Update, Sunday July 12: This article has been updated with details of the new iOS 27 features and public availability.

Crowd Walks Past Apple Store Displaying iPhone 17 Pro Poster in Chengdu

Crowds walk past an Apple Store with a large poster of the 2025 iPhone 17 Pro in Chengdu, China. (Photo by Cheng Xin/Getty Images)

%!s()

The release date of the iPhone 18 Pro, iPhone 18 Pro Max, and iPhone Ultra gives Apple several advantages over the Android-powered competition. While Samsung and Google are scheduling high-profile launches of the Galaxy and Pixel this summer, Apple’s incoming CEO, John Ternus, is waiting in the shadow of September to learn from Apple’s rivals.

The iPhone 18 Pro’s Impact On The Smartphone Retail Tempo

Apple’s later iPhone 18 Pro launch date will compress the primary retail revenue window for the summer’s premium Android flagships.

The Apple community already knows the launch date for their next iPhone will be in early September. So do the competing manufacturers, who are doing their best to both avoid a clash of dates and provide as much runway as possible for their own smartphones. By going on sale in the late July, early August window, Samsung and Google give themselves some time to establish the Galaxy and Pixel smartphones, but their full-price sales window is measured in weeks; six weeks for Samsung and just four for Google.

As the contract renewal window builds throughout September and October, this is prime territory for networks to launch aggressive marketing campaigns alongside the launch of new iPhone models. It’s why Android manufacturers run aggressive trade-in promotions and offers out of the gate. Apple’s iPhone will smother the consumer market within 60 days.

iOS 27 Avoids iPhone 18 Pro Fragmentation As Android Suffers Slow Adoption

The universal deployment of iOS 27 across Apple’s entire iPhone range addresses real-world consumer anxieties regarding fragmented Android 17 operating system rollouts.

MORE FOR YOU

Apple’s iOS is effectively a day-one drop for the new iPhone 18 Pro and older iPhone models, following a significant beta test that any current iPhone can join. The new OS can take feedback before launch and incorporate lessons learned in Android 17’s first month. With a later launch, iOS 27 has a longer lead time, which can make for a more stable out-of-the-box experience.

Google’s public rollout of Android 17 is expected to commence with Samsung’s OneUI 9 launching in the Galaxy Z Fold and Google’s own flavor of Android 17 in the Pixel 11 smartphones. While there have been public tests, they are not as extensive as Apple’s highly visible iOS 27 public betas. Where Android is fragmented around multiple manufactuers and regions with different rollout schedules, Apple’s iOS offers a single fixed point.

This reduces post-purchase friction for iPhone 18 Pro upgrades and immediately brings new users to Apple’s premium online services. Where services on Android are scattered across manufacturers, Apple’s unified iOS means a critical mass is switched on the moment the operating system boots.

The Apple iPhone 16 models on display at the Apple Store at The Grove in Los Angeles, California (Photo by FREDERIC J. BROWN/AFP via Getty Images)

AFP via Getty Images

The iPhone 18 Pro and iOS 27’s Public Beta

Update, Sunday July 12: This article has been updated with details of the new iOS 27 features and public availability.

Writing for Bloomberg’s Power On newsletter, Mark Gurman notes that the first public beta of iOS 27 is set to be released this week. The update will be available across Apple’s current iPhone portfolio and will focus on a mix of performance improvements and new Apple Intelligence and Siri AI features. So far, the developer betas have proven robust:

"Let me be very clear, though: You shouldn’t be expecting your iPhone to work dramatically differently. These are Snow Leopard-like updates, meaning they’re more about making software run more smoothly and reliably. There’s not much new here other than the Siri and other artificial intelligence features. If you’re into those AI changes, you’ll love the new operating systems."

Naturally, the unreleased iPhone 18 Pro does not appear on the public list, but you can be sure that a significant number of Apple employees will be using iOS 27 on their test devices. With new AI hardware built into the silicon, the iOS 27/iPhone 18 Pro pairing will represent the cutting edge of Apple’s vision of AI on the iPhone. Until then, the current range will do the bulk of the public testing, with an eight to ten-week window before the 18 Pro reaches the public, along with the new version of iOS.

iPhone 18 Pro Price Rise Protected By Samsung And Google

Apple mitigates supply chain cost inflation by aligning the iPhone 18 Pro's pricing strategy with established premium flagship pricing baselines.

Apple will continue its long-established approach to software and services, but there is inherent value in being the last of the heavy hitters with its September release. Thanks to rising memory and storage costs, smartphone prices are rising. When the iPhone 18 Pro family arrives, Samsung and Google will have already released their smartphones, which will be more expensive year-on-year. By virtue of being last, the ground for a more expensive iPhone 18 Pro has already been laid, without Apple having to endure sticker shock.

Apple can also react to the marketing and consumer sentiment. Perhaps this is the year when cloud-based AI features are what consumers are looking for? Apple can double down. Perhaps there’s pushback on the cloud-based AI services? Apple can fill this gap with its local, privacy-focused approach to AI. Running late gives Apple the best consumer intelligence possible, so it can react and tailor its marketing.

Saving The iPhone 18 Pro From Sticker Shock

Apple’s September launch of the iPhone 18 Pro should not be seen as a delay, but as a strategic choice to capitalise on competitors' decisions. Samsung’s Galaxy Z Fold series and Google’s Pixel 11 series will test consumer sentiment during the summer. They will lean heavily into their marketing budgets to establish themselves before the iPhone 18 Pro becomes the premium default.

Crucially, the iPhone 18 Pro’s. l see Apple's rivals do all the work to establish a higher baseline price for modern smartphones, before Apple moves in to capture peak holiday sales while avoiding the sticker shock consumers will have experienced when looking at the competition. %!s()

Andy Burnham set for No 10: What Trump, Putin and others will make of him

tags:
@ 12/07/2026

Andy Burnham smiles during a campaign visit to Ashton-in-Makerfield before the forthcoming by-election, in Manchester, England, Tuesday, June 9, 2026. He is wearing a dark suit jacket with a dark shirt underneath. He is smiling and waling in a sunny street. His hair is dark and he is wearing dark-framed glasses.Image source, AP

%!s()

I traded Tokyo's crowds for my hometown of 8,000 people. Now, I'm trying to help save it from disappearing.

tags:
@ 12/07/2026

A man sitting by a waterfall in Japan.

Koyo Murata left his small hometown for Tokyo before returning a few years later to transform an abandoned community center into a guest house.

Provided by Koyo Murata

This as-told-to essay is based on a conversation with Koyo Murata, 25, the founder and operator of the Villa ASO guest house in Taiki, Mie Prefecture, Japan. His words have been edited for length and clarity.

I grew up in a quintessential countryside town in Japan with about 8,000 people. My elementary and middle schools had only about 100 students combined. There are even fewer children there now.

After school, we'd play in the river or organize soccer matches in the park. I felt lucky to be surrounded by rivers, mountains, and the sea.

Looking back, I realize my hometown, Taiki, was already part of a broader trend in Japan.

Rural towns like it are disappearing as people move to Tokyo. The capital is where you find the best jobs. Most kids who grow up in small towns like mine dream of making it to the big city.

I got to live that dream

I moved away at 19 to study electrical engineering at Mie University; after graduating, I spent three years in Tokyo working in construction management and later in independent sales.

My life was full, but I didn't like how crowded the city could be. The greater Tokyo metropolitan area consists of nearly 37 million people. The trains were always packed, and people seemed more uptight than the friendly folks back home. Over time, I began to realize how valuable life in the countryside really was.

A community center in a town in Japan.

Murata received a call from his dad, telling him the community center in his hometown was going to be torn down. 

Provided by Koyo Murata

That's why, in August 2025, I decided to move back home. In Japan, we call it a "U-Turn" — when someone leaves for the city and later returns to their hometown.

My parents and older brother now live in Tokyo and run their own businesses. I wanted to challenge myself by building a career of my own. At the same time, I wanted to find a way to share the beauty of the Mie countryside with the rest of the world.

The opportunity came when my parents called me one day to tell me that an abandoned community center in our town was about to be knocked down.

A man holding a piece of word with a waterfall in the background in Japan.

Murata hired a construction company to complete 70% of the work, but finished the rest with some friends. 

Provided by Koyo Murata

My father said, "This could be your chance to do something with it."

That's when I made my U-Turn and moved back to Taiki to start my own business and find a new use for the old building. I began a project to transform the former community center into Villa ASO, a guest house for visitors to the area.

Reviving the old

The former community center was a gathering place for local residents and also served as an evacuation assembly point. But it had been sitting unused for 10 years.

When I started my company, NexusTown, my idea was to renovate the building and turn it into a guest house that could accommodate groups of up to 8 people. I hope to bring more tourism to our shrinking town.

I borrowed about 10 million yen, or $62,000, from my brother's company and received another 10 million through a government-backed startup loan from the Japan Finance Corporation.

Villa Aso is a private villa in rural Japan.

Villa Aso, a private villa, opened in December 2025. 

Provided by Koyo Murata

Over three months, we hired a construction company to complete 70% of the work, but the remainder was DIY — just me and some friends. It was hard work; none of us had any experience in renovation. I also had to teach myself how to market the guest house, how to put it on Airbnb and Booking.com, and how to set the right prices.

In December, when it officially opened, and I saw our first guests enjoy their stay, I was glad I had done it.

The house in a Japanese villa with tatami mats.

The house can accommodate groups of up to 8 people. 

Provided by Koyo Murata

Making it a success

In January, we were operating at 30%, in February 60%, and by March we'd reached 100%.

Our guests have included college students on spring break, multigenerational families, and working adults from all over the country. So far, we've had only one group of inbound tourists from abroad, but I hope we can host more overseas visitors in the future. The house is close to the Kumano Kodo, an ancient pilgrimage route that attracts hikers and travelers from around the world.

The door of a private sauna in a villa in Japan.

The villa has a private sauna, and there's a natural hot spring 3 minutes away on foot. 

Provided by Koyo Murata

People who come to Villa ASO get to enjoy the same mountains, river, and sea that I did when I was growing up. They can slow down and enjoy the stars at night. They can meet the warm people of Mie.

In addition to the villa's private sauna, there's also a natural onsen, or hot spring, three minutes away by foot that I always recommend and which guests can visit for free.

The villa costs on average 28,900 to 33,700 Japanese yen, or $179 to $208, for two guests, with 5,000 yen added for additional party members.

The living room of the house in rural Japan.

The living room and kitchen are one big open space. 

Provided by Koyo Murata

In the future, I'm hoping to connect the villa experience with local restaurants and activities like seated meditation and harbor fishing.

My goal is to revitalize the town's economy, and my work is never done. Along with managing the guest house, I also work for a talent-matching agency. I'm always thinking of new ways to renovate and improve the villa. I hope to recoup the investment in about three to four years.

Villa ASO guest house in Taiki, Mie Prefecture, Japan.

Murata is teaching himself how to market the guest house and how to set the right prices. 

Provided by Koyo Murata

The future of small-town Japan

The declining population of Taiki worries me. I don't think the town will ever vanish entirely, but it may eventually be merged with another township. It makes me sad to think that could happen to the place where I was born.

If this project can help even one or two more people fall in love with my hometown, I'll be happy.

Read next

US Senator Mitch McConnell says absence due to fall and pneumonia

tags:
@ 12/07/2026

US Senator Mitch McConnell says he will not be returning to the Senate "quite yet" after suffering from a fall and "a mild case of pneumonia".

It is the first statement from the 84-year-old Kentucky Republican after weeks of speculation about his health, following his admission to hospital in mid-June.

%!s()

At least 27 killed in fire at Bangkok pub with another 22 critically injured

tags:
@ 12/07/2026

A fire at a popular pub in Thailand’s ⁠capital, Bangkok, has killed 27 ⁠people, with another 22 ​in critical condition, officials said on Monday, in one of the deadliest such incidents in the tourism hub in recent years.

%!s()