Here's How Much A 2023 Hyundai Tucson Has Depreciated Compared To Its Competitors - Jalopnik

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@ 22/08/2026

Ever since it was launched in 2021, the bold and tech-heavy fourth-generation Hyundai Tucson has been held up as a credible contender in the compact SUV segment thanks to its blend of style, practicality, and a laundry list of standard equipment. However, like every car bought new, it faces depreciation. According to Kelley Blue Book (KBB), the fair purchase price of a base-spec gas-powered 2023 Tucson sits at $19,550, which works out to a $8,685 loss in value over the past three years. It also puts its three-year depreciation at 30.76% at the time of writing, while the hybrid and plug-in hybrid models lost 30.71% and 34.59%, respectively. For the higher trims, the three-year depreciation rate ranges from 29.2% for the SEL to 39.62% for the N Line models.

If you're buying used or thinking of selling, you've probably also wondered how well the Hyundai Tucson holds its value compared to other SUVs in its class. Well, going by the KBB data, the base 2023 Hyundai Tucson is roughly in the middle of the pack among major compact SUVs when it comes to depreciation. On the one hand, a 30.76% depreciation puts the 2023 Tucson firmly ahead of crossovers such as the 2023 Jeep Cherokee, Volkswagen Tiguan, Nissan Rogue, and Mitsubishi Outlander. On the other hand, however, it means that the Toyota RAV4, Mazda CX-5, Honda CR-V, Kia Sportage, and Ford Bronco Sport all retain value better than the Tucson.

That being said, the Hyundai Tucson falls a little further behind rivals when you look at CarEdge's depreciation data, which considers all trim levels. The consumer automotive platform found the 2023 Tucson has depreciated by 35.4% in the last three years, which places it third-last out of the 10 rival compact SUVs we checked, with only the Mitsubishi Outlander and Nissan Rogue depreciating quicker according to CarEdge's estimates.

How Hyundai Tucson depreciation compares to other compact SUVs

According to CarEdge, the 2023 Hyundai Tucson's depreciation rate of 35.4% makes it one of the compact SUVs with the biggest value drop in the first three years of ownership, with an average estimated resale price of $22,721 (down from an assumed selling price of $35,793). This means that its three-year depreciation is 18.8 percentage points higher than the 2023 Toyota RAV4, which the site pegs as the best for resale value with a three-year depreciation rate of just 16.6%.

The next best-performing compact SUV over this period is the 2023 Honda CR-V, which currently has an average value of $28,248 — a drop of 21.6% from new and 6.5 percentage points better than the 2023 Kia Sportage, which depreciated 28.1% in the last three years and is worth an average of $24,813 according to CarEdge. Also right up there is the Mazda CX-50, which depreciated 29.1% in the same period, translating into a resale value of $27,168. The Jeep-rivaling Ford Bronco Sport is another model that beats the Tucson on depreciation (31.0%), losing $12,174 out of the $39,284 it originally went for. Other models that depreciate less include the Chevrolet Equinox at 32%, followed closely by the 2023 Volkswagen Tiguan, which lost 34% in the last three years.

So far, the 2023 Mitsubishi Outlander is a significantly worse offender than the Hyundai Tucson, with owners losing $13,786, or 37.6%, on what they originally paid ($36,664). However, the biggest depreciation comes from the 2023 Nissan Rogue, which lost a whopping 43.5% of its value after three years. According to the site, the crossover SUV used to cost from $35,793 at launch, but now carries a resale price of $20,234.

How much can you actually buy a 2023 Hyundai Tucson for?

Typically, a vehicle's age and mileage don't tell the whole story when it comes to its used value, and other important factors include service history, condition, and history. But even so, listings on leading online marketplaces like CarMax and CarGurus show that actual prices are quite close to the $22,721 average projected by CarEdge. On CarGurus, for example, many 2023 Hyundai Tucson models are listed for sale with prices ranging from around $18,500 to $37,700.

At the lower end of the Tucson pricing scale, you can snap up an SEL trim with around 100,000 miles on the clock for under $19,000 or even stretch the budget slightly to $18,599 and go for an example with 79,390 miles on the odometer such as this one listed on CarGurus. Clean Tucson SEL models that have done between 35,000 and 55,000 miles typically cost about $20,000 to $25,000 on CarMax. Below that mileage, prices may increase or stay flat depending on the SUV's condition and, of course, the seller, as evidenced by this 26,000-mile SEL unit, listed on CarMax for just $21,998. However, prices can climb quickly if you're going for a top-end model like the Tucson Limited. Front-drive Limited models start from around $24,000 on CarGurus, while those with all-wheel drive cost from over $26,000.