Sacha Baron Cohen’s famous poser character returns in a new film set to arrive in October
August 25, 2026
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Sacha Baron Cohen in ‘Ali G: Who Iz I?’
YouTube/Amazon MGM
Sacha Baron Cohen brings Ali G into the TikTok era in the official trailer for his upcoming movie, Ali G: Who Iz I?
The new clip opens with Baron Cohen’s famous poser character reintroducing himself after 20 long years. “In that time the world went to crap,” he deadpans. “There was Covid. Wars. And Ed Sheeran. But I’s gonna get back on top with a brand new ting called a documentary.”
The clip is stuffed with exactly the kind of nonsense we’ve all come to expect from a Baron Cohen flick. In one scene, a guy walks in on Ali G taking a dump, and Ali convinces him to stick around while he finishes. In another, Ali confuses his partner’s positive pregnancy test for a vape, tries to hit it, and quips, “Taste of piss.”
It also finds Ali G updating his old interview shtick for age of viral videos and podcasts. In one TikTok-style clip, Ali interviews retired Army General C. Stewart Rodeheaver (yes, a real guy) about Iran while subjecting him to ASMR stunts like spraying shaving gel onto the microphones.
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While Baron Cohen is famous for these kinds of mockumentary, prank-filled flicks — like with Borat and Bruno — this marks the first time he’s made such a movie as Ali G. The character previously anchored a 2002 film, Ali G Indahouse, but that was a rare scripted feature in which Ali G goes from a bumbling, wannabe gangster to a member of the British parliament. That said, the mockumentary style of Who Iz I? is plenty in line with Baron Cohen’s hit series, Da Ali G Show, which featured deranged interviews with unsuspecting subjects.
Ali G: Who Iz I? is set to hit theaters on Oct. 23. Baron Cohen teased the character’s return earlier this summer when he showed up to the Wimbledon finals in character, with the aim of selling as much weed as possible during the match.
A fan obsessed with Billie Piper has been jailed for 12 months after breaching a stalking prevention order.
Philip Jerome, 49, from Winchester, had a sexual interest in the singer and actor, and repeatedly tried to get in touch with her in the hope they would end up in a relationship, a court in Hampshire was told.
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The court was told that Jerome had been attempting to make contact with Piper, whose television credits have included Doctor Who, for more than eight years. He was made subject to a restraining order in 2018 after attending Piper’s home, posting cards through her door and sending her letters by post.
Philip Jerome arriving at Basingstoke magistrates court to be sentenced for breaching the prevention order. Photograph: Ben Birchall/PA
He breached this order within months by sending messages on Facebook to the star’s mother and sister, expressing a wish for them to meet up. He also attended Piper’s home and made comments about her choice of partner.
In 2022, Jerome was jailed after turning up at a pop culture convention where he posed for a fan photograph with Piper twice on the same day, wearing different clothing the second time.
When she recognised Jerome, he was ejected from the event by security. In the same year, he was made subject to a stalking prevention order.
The court heard police carried out an inspection of Jerome’s devices in December 2025 and found four images of Piper saved on his phone, and that he had tagged 11 posts and images on X relating to her.
He wrote: “I think I know which image probably made me fall for [Piper], the GQ awards, and made me want to meet her.”
Anisa Alrubaie, prosecuting, told the court: “There are several instances where the defendant has been attempting to communicate with her by tagging her on X.”
The prosecutor said Piper’s X account was organised by her personal assistant, who shielded her from critical posts. She continued: “She doesn’t generally inform Ms Piper of posts – there is a significant amount of negativity that is not relevant and she doesn’t need to be made aware.”
Sentencing Jerome at Basingstoke magistrates, the district judge Kirsty Allman told him: “You have a sexual interest in Ms Piper. The motivation is to contact her in the hope she will engage in a relationship with you. This is delusional.
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“You demonstrated an entrenched pattern of stalking and harassment offences, and failing to comply with court orders.”
Caroline Bonavia, defending, said she accepted Jerome had shown a lack of remorse and empathy but said he had sought psychological support to stop him seeking “obsessive and unsuccessful relationships”.
She also accepted that Piper had suffered because of Jerome’s behaviour over the years.
Jerome pleaded guilty to four counts of breaching a stalking prevention order. %!s()
As a girl who grew up on the South Side of Chicago, I was no stranger to crowded streets, sirens, and the hustle and bustle of city life.
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I loved the skyline, being able to walk to my favorite restaurants, and knowing there was always something to do.
But about nine years ago, my husband and I felt stuck in our careers, and everyday life was beginning to seem more exhausting than energizing.
As we tried to figure out our next move, we visited my dad in Lafayette, Indiana, a smaller city about two hours southeast of Chicago. To our surprise, he suggested we consider moving down there with him.
My husband and I toyed with the idea for a few months, but we hesitated because Chicago was where our support system was. Moving away from that familiarity seemed like a big risk.
However, after we were both laid off from our jobs, the idea of starting over in a quieter, more affordable place felt less unrealistic.
With us no longer being tied to Chicago for work, we packed up our suitcases and used our savings to move to Lafayette. It felt like the reset we were supposed to take.
At first, Lafayette seemed like the answer to our burnout
Lafayette was quieter than what we were used to in Chicago.
William Dillingham/Getty Images
Within a few months, we both landed jobs in the fields we'd struggled to break into in Chicago, which made the move feel right.
Plus, Lafayette gave us things Chicago didn't — slower mornings and a sense of ease we didn't know we were missing. The constant hum of traffic and sirens was replaced by crickets and a star-filled sky.
Lafayette is home to less than 100,000 people, but Chicago has well over 2.5 million residents — and we could feel that difference. Instead of sitting in bumper-to-bumper traffic, we could now get to our favorite places within minutes. Plus, we noticed far less foot traffic at stores and restaurants.
The sense of safety and trust in the community surprised us, too. Our neighbors actually said hello, which was a change from the keep-to-yourself nature I was accustomed to in Chicago.
I worried less about car theft and other crimes, and we were flabbergasted to learn that some of our neighbors didn't even lock their doors. Once, we left our garage door open all day, and nothing was touched.
And, of course, the affordability was a nice perk. We rented an apartment with newer amenities, multiple bathrooms, central air, and a dishwasher for nearly half the price of the older apartments we were accustomed to in Chicago.
But within a few months of living in Lafayette, silence became its own kind of sound. Without the constant distractions I was used to, I was faced with questions and thoughts I had been avoiding for years. Slowing down taught me the power of stillness.
The lack of diversity eventually caught up with us as well. In many of the spaces we were in, there were only a few other Black people, which felt isolating. This was a big adjustment coming from Chicago, which is much more culturally and racially diverse.
I missed hanging out with friends, going to my church, and all the familiar things that felt like home. Plus, I was dealing with some health struggles at the time, which made it difficult for me to socialize and form deeper connections with those in the community.
For a while, Lafayette was just what we needed — a reset and a slice of peace. But after six years, we decided it was time to return to city life.
Returning to Chicago turned out to be just what we needed
I loved reconnecting with my friends in Chicago.
Renita Quirls
Almost as if it were a sign, I received a new job opportunity in Chicago, and we moved home in 2023.
The shift was alarming in the opposite direction. The stars disappeared, the long lines returned, and the noise hit us hard after years of quiet.
But the comfort returned, too — diversity, our favorite restaurants, and the city's familiar rhythm. Being back also meant reconnecting with longtime friends and family and returning to communities that felt familiar. There was a coziness in being surrounded by people, places, and experiences that felt like home.
Looking back, Lafayette gave us more than quiet — it gave us room to breathe, slow down, and grow into the careers we'd been working toward. It taught us to find stillness within ourselves, which was something we didn't know we needed.
We learned that peace didn't have to depend on how quiet our surroundings were; it could come from how we learned to navigate the noise around us.
Moving away showed me that sometimes, you need distance to understand what home feels like.
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Renita Quirls is a contributing writer for Business Insider.
Uber now lets parents live stream their teenager's ride. Here's how to use it.
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Alex Bitter
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Uber plans to roll out its live-stream feature for teen rides "over the coming weeks."
: Jeffrey Greenberg/Universal Images Group via Getty Images
Uber is now letting parents watch their teens via a live stream of their rides.
The option uses the rear-facing camera on Uber drivers' phones, allowing a guardian to view a live video of the trip, the ride-hailing company said on Tuesday.
Uber is debuting the feature as a new school year ramps up. It's "designed to give parents added peace of mind when their teen is on the go," the company said.
When an Uber trip begins for a teen user, their guardian receives a push notification that live video is available. The teen and their guardian have to be registered as such in the Uber app.
The driver and teen receive a notification once a guardian starts viewing the livestream, Uber said. No one, including the teen, the driver, or the guardian, can access the video after the ride ends.
Uber now allows parents to watch their teenager's ride live.
Uber
"The feature is designed for quick check-ins, giving parents another way to feel confident everything on their teen's trip is going smoothly," Uber said.
The live-streaming feature is being tested in nine cities: Atlanta, Phoenix, Orlando, Raleigh-Durham, Portland, San Antonio, Cleveland, Rhode Island, and El Paso. Uber said that the feature will roll out across the US "over the coming weeks."
Uber is unveiling the feature as it continues to face questions about rider safety. The company is still defending itself from thousands of claims that some of its drivers sexually assaulted riders.
Uber launched its teen accounts feature in 2023. Since then, users of the feature have completed "tens of millions" of trips on the app, the company said. The company already offers some safety features for teen users, such as optional audio recording.
The company has grown its teen rides business as the number of teenagers with driver's licenses has declined over the past two decades.
Instead of driving themselves and buying their first cars, some teenagers are turning to ride-hailing services like Uber, CEO Dara Khosrowshahi said on a podcast interview last year.
Do you have a story idea about Uber? Contact this reporter at [email protected] or via encrypted messaging app Signal at 808-854-4501. Use a personal email address, a nonwork WiFi network, and a nonwork device; here's our guide to sharing information securely.
Tell us in the comments below if you would send your child in an Uber now that live video is being offered:
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Alex Bitter
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Alex Bitter is a senior retail reporter covering the gig economy, food, and retail. His work focuses major gig delivery and ride-hailing apps, including Uber, Lyft, DoorDash, Instacart, and Walmart's Spark. He is interested in everything from what it's like to work on the apps to the companies' business strategies.Some of his recent stories feature gig workers who have been deactivated on the apps, DoorDash hiring traditional employees to make deliveries, gig workers' use of bots, and gig work expanding into new professions, such as nursing.Alex has also written about Aldi's US expansion, Starbucks' turnaround efforts, and the fallout from Kraft-Heinz's budget cutting. Convenience store chain Sheetz ended its "smile policy" after his reporting.Before joining Insider in September 2020, he wrote about consumer and retail companies for S&P Global Market Intelligence. He's a graduate of the University of Hawai'i at Mānoa and grew up on the Big Island.Alex lives in the Washington, DC, area, where you can find him studying ancient coins or searching for Civil War artifacts with his metal detector in his free time.Got a tip? Reach out at [email protected] or via encrypted messaging app Signal at +1 (808) 854-4501.
At the Hot Chips conference on Tuesday, OpenAI shared a more detailed look at Jalapeño, including the first batch of benchmark results for the new system. Tested on SemiAnalysis’ InferenceX benchmark, Jalapeño registered both more tokens per user and more throughput per kilowatt than the currently available state-of-the-art inference processors.
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“The bottom line is that the results show a very, very significant performance advance over state of the art,” said Richard Ho, OpenAI’s head of hardware, in a press call. “Jalapeño can serve more AI work per unit of power, while also returning responses more quickly. It’s very efficient to serve a lot of customers, but it can also be very low latency.”
Notably, that comparison is against an Nvidia Blackwell system — but by the time Jalapeño reaches full deployment, the competition may have advanced significantly. Ho estimated that Jalapeño would deploy at the end of 2026 “in very small volumes,” with more significant deployment coming in 2027.
First announced last October, Jalapeño was developed by OpenAI in close collaboration with Broadcom, with OpenAI’s own models assisting in the development process. The company plans to make Jalapeño a multigenerational platform, allowing AI products, models, chips, and memory all developed in concert.
Because of that full-stack approach, OpenAI was able to address specific phases in the inference process that often cause friction during inference processing. In particular, Jalapeño is designed to minimize delays during the prefill and communication phases of processing, which OpenAI says often act as bottlenecks.
“We designed Jalapeño to minimize data movement and communication delays,” the company said in a blog post presenting the results. “This means that model state, including the KV cache used while generating a response, can be explicitly placed and kept local while the system activates the right combination of compute, memory, and networking for each inference phase.”
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Russell Brandom has been covering the tech industry since 2012, with a focus on platform policy and emerging technologies. He previously worked at The Verge and Rest of World, and has written for Wired, The Awl and MIT’s Technology Review.
He can be reached at [email protected] or on Signal at 412-401-5489.