James Lindsey is the IT Strategy and Innovation Principal at Texas Oncology.
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I’ve long argued that in healthcare technology, the hard problem is trust, not capability.
Previously, I wrote about ethical AI in healthcare, and how the real question isn’t what technology can do, but rather what it should do. In another article, I argued that the return that matters in healthcare technology is often influence: whether clinicians and patients will actually use what you built.
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If the environment around the technology is leaky, both points collapse. That’s why some of the least glamorous line items (identity, segmentation, logging, vendor control and data minimization) in a multi-year technology program determine how effective the rest of the spending was.
Why Independence Does Not Mean Isolation
Whether it’s community oncology, cardiology or another specialty, healthcare isn’t a closed system. Practices can operate dozens or even hundreds of sites, participate in research and run precision-medicine subsidiaries. However, they can still depend on a dense web of business partners, such as distributors, specialty pharmacies, laboratories, cloud platforms, patient engagement tools and the SaaS products those partners use to take orders and manage cases.
Patients don’t parse that web of business relationships. Instead, they experience one relationship: the practice. They focus on how they’re being treated. Data might move through a partner, but in the patient’s mind, the name attached to that data is the practice’s, not the partner’s. To the patient, it’s a matter of trust.
That’s why, when it comes to healthcare technology, leaders need an investment approach that goes beyond what’s in their control. The approach has to include the systems they don’t operate, the identities they don’t issue and so forth. For example, a physician-led practice might have its own proprietary scheduling system, but use a third-party platform for billing. That third-party billing platform isn’t in their control, but if something goes wrong with it, such as a data breach, their practice’s reputation is on the line.
What A Serious Technology Investment Actually Looks Like
So, what does a serious technology investment actually look like? In my experience, the work that matters most doesn’t trace back to a single platform. Rather, it traces back to a series of unfashionable decisions.
For one, leaders should treat identity as a clinical control, not an IT convenience. They should assume that a convincing phone call is all it takes to undo a decade of architecture, and take measures such as implementing privileged access and phishing-resistant authentication.
Leaders should also govern APIs and integrations as products with owners, rather than treating them as side doors.
Additionally, leaders should build technologies, such as ambient documentation, genomic pipelines and patient portals, on foundations that provide transparency and accountability, so that it’s easy to answer questions, including who accessed what, why they accessed it and whether a human was still in the loop.
It’s also vital for leaders to build with continuity and confidentiality in mind. A clinic that stays open while a specialty dataset leaves through a partner system has only solved half the problem.
Finally, leaders should write partner expectations into contracts before an incident arises. When an incident arises, assigning or mentioning expectations can feel like blame.
These steps are what enable practices to roll out technology, such as AI, precision workflows and EHR-agnostic tools without asking patients to underwrite the experiment.
I’ve also written that no company has all the answers on AI adoption. I still believe that’s true. What leaders can choose, however, is sequence. I recommend focusing on security and data stewardship first, then speed.
Innovation That’s Fit For Patient Care
The people who have to use the tools leaders implement need to trust those tools for adoption to hold. Clinicians won’t want to dictate into a tool they don’t trust. Patients won’t want to share their full health histories with a practice they feel is careless with their data. Boards won’t want to keep funding innovation that can’t survive ordinary operational pressure.
In healthcare, new models and new throughput matter. But the quieter obligation is to make those tools fit for patient care. That obligation doesn’t belong only to organizations with the largest balance sheets. It belongs to every practice. Patients need to believe that their data will be treated as seriously as their care.
Security isn’t the opposite of innovation. It’s the part of the investment that lets you look a patient in the eye after the innovation ships.
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United Talent Agency has signed one of the biggest content plays to come out of the NFL.
The agency has signed Foolish Club Studios, the entertainment and production studio launched by the Kansas City Chiefs last year. UTA will work with Foolish Club (the name is a tribute to team and American Football League founder Lamar Hunt, with the original owners embracing the “foolish” effort to try and take on the NFL) to help it grow its global content footprint across film, TV and media rights.
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Foolish Club’s projects have included Hallmark Media’s Holiday Touchdown: A Chiefs Love Story as well as the ESPN and Disney+ docuseries The Kingdom. Most recently it released Chasing Goals, a documentary it produced in partnership with Trevor Noah’s Day Zero Productions and Wavelength about Global KC, a Kansas City-based youth soccer club composed of refugee athletes representing 29 countries.
“Foolish Club Studios was created to tell compelling stories that reflect the values, determination, and vision that have defined the Kansas City Chiefs for more than six decades,” said Mark Donovan, CEO of Foolish Club Studios and president of the Kansas City Chiefs. “As we continue to build our slate and expand our ambitions in entertainment, UTA’s expertise and relationships across film, television, and beyond make them an ideal partner to help bring these stories to audiences around the world.”
“Foolish Club Studios has a clear vision for translating the spirit and legacy of the Chiefs into compelling entertainment, and we’re excited to help expand that work across film, television, and media rights,” added UTA Partners and agents Marissa Devins and Ryan Hayden. “The combination of Foolish Club’s commitment to original storytelling and the Chiefs’ global reach creates a powerful platform for projects that connect with audiences well beyond sports. We’re thrilled to partner with Mark, Lara, Gelsomina, and the entire Foolish Club team as they grow the studio and its slate.”
The Chiefs, of course, have dominated popular culture in recent years, thanks to their superstar quarterback Patrick Mahomes and tight end Travis Kelce, among other star players. %!s()
Maryland has the highest median income for adults with some college or an associate degree.
Wirestock/Getty Images
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The cost of attending college across the US continues to drastically rise. For many Americans, the decision to pursue a four-year degree is as much a financial calculation as an academic one.
A recent study about the earnings outcomes of different fields reignited an ongoing conversation about the value of a college education in a landscape that increasingly asks students to invest mini-fortunes in their education — or go into student loan debt.
A college degree can lead to an earnings premium in most career paths. Across the US, bachelor's degree-holding adults earn an average of 38.6% more than adults with an associate degree or those who attended some college but did not complete a four-year degree.
That translates to an average earnings gap of about $18,539 a year across states.
Business Insider analyzed the latest available earnings data from the US Census Bureau's 2024 American Community Survey and ranked states by the median earnings for adults 25 and older with some college or an associate degree, to account for people who may have pursued careers in more technical trades after graduating from high school. We also identified the median earnings for high school graduates in each state.
Across all states, higher levels of education were largely associated with higher median earnings.
The ranking does not adjust for differences in cost of living across states, which often overlap with educational attainment levels and can affect how far those earnings go. States with large professional labor markets are often ranked among the highest-cost-of-living states.
Still, for people who decide to forgo a four-year education, these are the states ranked by median earnings, from lowest to highest.
50. Arkansas
Arkansas is the lowest-earning state for adults with an associate degree or some college.
Rdlamkin/Getty Images/iStockphoto
Median earnings for adults with some college or associate degree: $41,732
Median earnings for high school graduates: $38,020
Median earnings for adults with a bachelor's degree: $57,152
49. Mississippi
Mississippi adults with a high school diploma have a median income of $35,287.
CRobertson/Getty Images
Median earnings for adults with some college or associate degree: $41,781
Median earnings for high school graduates: $35,287
Median earnings for adults with a bachelor's degree: $55,481
48. New Mexico
New Mexico is the third-lowest earning state for adults with an associate degree or some college.
MonaMakela/Getty Images
Median earnings for adults with some college or associate degree: $42,468
Median earnings for high school graduates: $37,038
Median earnings for adults with a bachelor's degree: $56,159
47. Louisiana
Louisiana adults with some college or an associate degree have a median income of $43,459.
CRobertson/Getty Images
Median earnings for adults with some college or associate degree: $43,459
Median earnings for high school graduates: $35,973
Median earnings for adults with a bachelor's degree: $59,917
46. West Virginia
West Virginia adults with an associate degree or some college have a median income of $43,674.
Leonid Andronov/Getty Images
Median earnings for adults with some college or associate degree: $43,674
Median earnings for high school graduates: $37,207
Median earnings for adults with a bachelor's degree: $56,967
45. Oklahoma
Oklahoma adults with a high school diploma in Oklahoma earn a median income of $37,015.
Sean Pavone/Getty Images
Median earnings for adults with some college or associate degree: $43,787
Median earnings for high school graduates: $37,015
Median earnings for adults with a bachelor's degree: $60,006
44. Montana
Montana adults with an associate degree or some college have a median income of $43,921.
Ultima_Gaina/Getty Images
Median earnings for adults with some college or associate degree: $43,921
Median earnings for high school graduates: $38,322
Median earnings for adults with a bachelor's degree: $56,457
43. Wyoming
Wyoming adults with a high school diploma make a median income of $46,543.
GummyBone/Getty Images
Median earnings for adults with some college or associate degree: $44,339
Median earnings for high school graduates: $46,543
Median earnings for adults with a bachelor's degree: $54,213
42. North Carolina
Adults in North Carolina with an associate degree or some college make a median income of $44,474.
Kruck20/Getty Images
Median earnings for adults with some college or associate degree: $44,474
Median earnings for high school graduates: $38,689
Median earnings for adults with a bachelor's degree: $65,170
41. Florida
Florida adults with a high school education make a median income of $37,044.
Kruck20/Getty Images
Median earnings for adults with some college or associate degree: $45,172
Median earnings for high school graduates: $37,044
Median earnings for adults with a bachelor's degree: $60,618
40. Alabama
Alabama adults with a high school diploma have a median income of $39,147.
Cavan-Images/Shutterstock
Median earnings for adults with some college or associate degree: $45,321
Median earnings for high school graduates: $39,147
Median earnings for adults with a bachelor's degree: $61,183
39. Kentucky
Kentucky adults with an associate degree or some college have a median income of $45,352.
Alexey Stiop/Shutterstock
Median earnings for adults with some college or associate degree: $45,352
Median earnings for high school graduates: $38,137
Median earnings for adults with a bachelor's degree: $60,854
38. Missouri
Missouri adults with a high school diploma make a median income of $39,568.
Mihai_Andritoiu/Shutterstock
Median earnings for adults with some college or associate degree: $45,360
Median earnings for high school graduates: $39,568
Median earnings for adults with a bachelor's degree: $62,091
37. Tennessee
Tennessee adults with an associate degree or some college have a median income of $45,492.
Sean Pavone/Shutterstock
Median earnings for adults with some college or associate degree: $45,492
Median earnings for high school graduates: $39,835
Median earnings for adults with a bachelor's degree: $62,654
36. Michigan
Michigan adults with an associate degree or some college make a median income of $45,580.
Sean Pavone/Shutterstock
Median earnings for adults with some college or associate degree: $45,580
Median earnings for high school graduates: $38,399
Median earnings for adults with a bachelor's degree: $66,497
35. Idaho
Idaho high school graduates make a median income of $41,114.
CSNafzger/Shutterstock
Median earnings for adults with some college or associate degree: $45,707
Median earnings for high school graduates: $41,114
Median earnings for adults with a bachelor's degree: $60,198
34. Kansas
In Kansas, adults with some college or an associate degree earn a median income of $45,825.
Mihai_Andritoiu/Shutterstock
Median earnings for adults with some college or associate degree: $45,825
Median earnings for high school graduates: $40,694
Median earnings for adults with a bachelor's degree: $65,534
33. South Carolina
South Carolina adults with a high school diploma make a median income of $38,043.
Mihai_Andritoiu/Shutterstock
Median earnings for adults with some college or associate degree: $45,860
Median earnings for high school graduates: $38,043
Median earnings for adults with a bachelor's degree: $63,731
32. Georgia
Adults with some college or an associate degree in Georgia make a median income of $45,919.
Sean Pavone/Shutterstock
Median earnings for adults with some college or associate degree: $45,919
Median earnings for high school graduates: $38,311
Median earnings for adults with a bachelor's degree: $70,582
31. Nevada
Nevada adults with a high school diploma make a median income of $40,969.
Mossaab Shuraih/Shutterstock
Median earnings for adults with some college or associate degree: $46,278
Median earnings for high school graduates: $40,969
Median earnings for adults with a bachelor's degree: $62,782
30. Ohio
Ohio adults with some college or an associate degree make a median income of $46,601.
Rudy Balasko/Shutterstock
Median earnings for adults with some college or associate degree: $46,601
Median earnings for high school graduates: $40,810
Median earnings for adults with a bachelor's degree: $67,591
29. Vermont
Adults with some college or an associate degree in Vermont earn a median income of $46,998.
Mihai_Andritoiu/Shutterstock
Median earnings for adults with some college or associate degree: $46,998
Median earnings for high school graduates: $44,859
Median earnings for adults with a bachelor's degree: $61,949
28. Nebraska
Nebraska high school graduates make a median income of $41,356.
Jacob Boomsma/Shutterstock
Median earnings for adults with some college or associate degree: $47,163
Median earnings for high school graduates: $41,356
Median earnings for adults with a bachelor's degree: $62,021
26. (tie) Texas
Texas adults with an associate degree or some college make a median income of $47,269.
Cavan-Images/Shutterstock
Median earnings for adults with some college or associate degree: $47,269
Median earnings for high school graduates: $38,098
Median earnings for adults with a bachelor's degree: $69,494
26. (tie) Maine
Maine high school graduates make a median income of $41,689.
Sean Pavone/Shutterstock
Median earnings for adults with some college or associate degree: $47,269
Median earnings for high school graduates: $41,689
Median earnings for adults with a bachelor's degree: $62,442
25. Oregon
Oregon high school graduates make a median income of $42,165.
Jacob Boomsma/Shutterstock
Median earnings for adults with some college or associate degree: $47,544
Median earnings for high school graduates: $42,165
Median earnings for adults with a bachelor's degree: $69,562
24. Illinois
Illinois adults with some college or an associate degree make a median of $47,598.
JaySi/Shutterstock
Median earnings for adults with some college or associate degree: $47,598
Median earnings for high school graduates: $41,132
Median earnings for adults with a bachelor's degree: $72,625
23. Arizona
Arizona adults with some college or an associate degree make a median income of $47,923.
Gerald Peplow/Shutterstock
Median earnings for adults with some college or associate degree: $47,923
Median earnings for high school graduates: $41,518
Median earnings for adults with a bachelor's degree: $67,466
22. Indiana
Indiana high school graduates make a median income of $40,985.
Sean Pavone/Shutterstock
Median earnings for adults with some college or associate degree: $47,929
Median earnings for high school graduates: $40,985
Median earnings for adults with a bachelor's degree: $63,367
21. Iowa
Iowa adults with some college or an associate degree make a median income of $48,062.
Jacob Boomsma/Shutterstock
Median earnings for adults with some college or associate degree: $48,062
Median earnings for high school graduates: $41,765
Median earnings for adults with a bachelor's degree: $62,244
20. Pennsylvania
In Pennsylvania, adults with some college or an associate degree earn a median income of $48,250.
photosounds/Shutterstock
Median earnings for adults with some college or associate degree: $48,250
Median earnings for high school graduates: $40,765
Median earnings for adults with a bachelor's degree: $70,261
19. Delaware
Delaware high school graduates have median earnings of $39,495.
Real Window Creative/Shutterstock
Median earnings for adults with some college or associate degree: $49,094
Median earnings for high school graduates: $39,495
Median earnings for adults with a bachelor's degree: $65,673
18. New York
New York adults with some college or an associate degree earn a median income of $49,538.
Evgeny Karandaev/Shutterstock
Median earnings for adults with some college or associate degree: $49,538
Median earnings for high school graduates: $40,608
Median earnings for adults with a bachelor's degree: $76,760
17. Utah
Adults in Utah with some college or an associate degree make a median income of $49,669.
Sean Pavone/Shutterstock
Median earnings for adults with some college or associate degree: $49,669
Median earnings for high school graduates: $44,405
Median earnings for adults with a bachelor's degree: $65,299
16. South Dakota
South Dakota high school graduates make a median income of $40,822.
Jacob Boomsma/Shutterstock
Median earnings for adults with some college or associate degree: $49,698
Median earnings for high school graduates: $40,822
Median earnings for adults with a bachelor's degree: $58,207
15. Rhode Island
Rhode Island adults with some college or an associate degree have a median income of $50,264.
Sean Pavone/Shutterstock
Median earnings for adults with some college or associate degree: $50,264
Median earnings for high school graduates: $42,251
Median earnings for adults with a bachelor's degree: $69,496
14. Wisconsin
Wisconsin adults with some college or an associate degree earn a median income of $50,315.
Mihai_Andritoiu/Shutterstock
Median earnings for adults with some college or associate degree: $50,315
Median earnings for high school graduates: $42,333
Median earnings for adults with a bachelor's degree: $65,697
13. Virginia
Virginia high school graduates have median earnings of $41,012.
Sean Pavone/Shutterstock
Median earnings for adults with some college or associate degree: $50,450
Median earnings for high school graduates: $41,012
Median earnings for adults with a bachelor's degree: $75,575
12. Hawaii
Hawaii has a median income for adults with some college or an associate degree of $50,549.
Marcus E Jones/Shutterstock
Median earnings for adults with some college or associate degree: $50,549
Median earnings for high school graduates: $42,373
Median earnings for adults with a bachelor's degree: $62,969
11. California
California high school graduates earn a median income of $41,535.
Robert Harding Video/Shutterstock
Median earnings for adults with some college or associate degree: $51,031
Median earnings for high school graduates: $41,535
Median earnings for adults with a bachelor's degree: $80,874
10. Colorado
Colorado has the 10th-highest median earnings for adults with some college or an associate degree.
Mihai_Andritoiu/Shutterstock
Median earnings for adults with some college or associate degree: $51,247
Median earnings for high school graduates: $46,010
Median earnings for adults with a bachelor's degree: $75,637
8. (tie) North Dakota
Adults with some college or an associate degree have a median income of $51,644.
Jacob Boomsma/Shutterstock
Median earnings for adults with some college or associate degree: $51,644
Median earnings for high school graduates: $47,787
Median earnings for adults with a bachelor's degree: $60,560
8. (tie) New Jersey
New Jersey high school graduates make a median income of $44,573.
OlegAlbinsky/Getty Images
Median earnings for adults with some college or associate degree: $51,644
Median earnings for high school graduates: $46,624
Median earnings for adults with a bachelor's degree: $81,107
7. Connecticut
Connecticut has the seventh-highest median earnings for adults with some college or an associate degree.
Paul Brady Photography/Shutterstock
Median earnings for adults with some college or associate degree: $51,686
Median earnings for high school graduates: $44,573
Median earnings for adults with a bachelor's degree: $77,879
6. Minnesota
Minnesota adults with some college earn a median income of $52,185.
joe daniel price/Getty Images
Median earnings for adults with some college or associate degree: $52,185
Median earnings for high school graduates: $42,121
Median earnings for adults with a bachelor's degree: $72,538
5. Massachusetts
Massachusetts has the fifth-highest earnings for adults with some college or an associate degree.
Terelyuk/Shutterstock
Median earnings for adults with some college or associate degree: $52,218
Median earnings for high school graduates: $46,742
Median earnings for adults with a bachelor's degree: $81,784
4. New Hampshire
New Hampshire high school graduates have median earnings of $47,609.
Sean Pavone/Shutterstock
Median earnings for adults with some college or associate degree: $52,513
Median earnings for high school graduates: $47,609
Median earnings for adults with a bachelor's degree: $71,669
3. Washington
Adults with some college or an associate degree make a median income of $53,857 in Washington.
Sean Pavone/Shutterstock
Median earnings for adults with some college or associate degree: $53,857
Median earnings for high school graduates: $47,996
Median earnings for adults with a bachelor's degree: $81,640
2. Alaska
Adults with some college in Alaska earn a median income of $54,950.
Jacob Boomsma/Shutterstock
Median earnings for adults with some college or associate degree: $54,950
Median earnings for high school graduates: $45,904
Median earnings for adults with a bachelor's degree: $69,031
1. Maryland
Maryland has the highest median income for adults with some college or an associate's degree.
Kruck20/Getty Images
Median earnings for adults with some college or associate degree: $55,301
Median earnings for high school graduates: $45,273
Median earnings for adults with a bachelor's degree: $79,242
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Kristine Villarroel
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Kristine Villarroel is a reporter on Business Insider's Editorial Partnerships team.Her reporting often turns data into accessible stories about how money, education, policy, and place shape Americans’ lives. She covers stories on college costs and degree outcomes, state-by-state comparisons, public officials’ salaries, the rising cost of living, travel, food, and real estate.She has previously worked writing about culture, entertainment, music, and tech. Her work has been featured on Teen Vogue and Wired. She graduated from the University of Florida with a degree in journalism. There, she worked as editor of The Independent Florida Alligator. Email Villarroel at [email protected] and follow her on X @ktnedelvalle
Ed Sheeran kicked off the North American leg of his Loop Tour at Arizona's State Farm Stadium.
Mark Surridge
…
The last time Ed Sheeran played Philadelphia's Lincoln Financial Field three years ago, he drew a record-breaking crowd of almost 78,000 fans.
When he returned there on Saturday to perform his chart-topping hits, he opened with a speech that felt more suited for an apology tour than a victory lap.
"I've had to take and make difficult decisions, and I am making mistakes, and I'm so so sorry," Sheeran told the crowd before he sang a single note.
The British singer-songwriter, who's enjoyed a relatively scandal-free career thus far, landed at the center of a media firestorm last week when his opener, Macklemore, was removed from Sheeran's Loop Tour for making pro-Palestinian comments onstage at New Jersey's MetLife Stadium.
The rapper was dropped from the tour at the behest of Robert Kraft, the billionaire owner of the NFL's New England Patriots, who threatened to cancel Sheeran's tour stop at Gillette Stadium in Foxborough, Massachusetts, if Macklemore remained on the bill. Kraft also encouraged other stadium owners in the US to follow his lead.
Suddenly Sheeran, who's known for gooey ballads and boilerplate crowd-pleasers more than bold political views, was forced to make a statement — and it didn't go well.
"Macklemore's contract for the tour was with the promoter, not me," Sheeran told his followers in a bulleted statement on Instagram, concluding that he was "not complicit."
The backlash was swift. Social media users urged each other to boycott Sheeran's music, headlines fussed over falling resale ticket prices for Sheeran's forthcoming shows, and the rest of his tour openers dropped out in solidarity with Macklemore and the Palestinian people. The blowback was intense enough that speculation began swirling that Sheeran could be forced to cancel the Loop Tour entirely.
Then Sheeran stepped onstage at his next tour stop in Philadelphia with an apology and a message.
"Honoring my commitment to my fans is also completely essential to who I am, and that is why I'm here tonight on my own and continuing my current tour, " he said, seemingly reading from a teleprompter.
It's one of the oldest proverbs in show business: The show must go on. If Sheeran's situation is any indication, that's especially true when stacks of cash are on the line.
Pro-Palestinian protesters held demonstrations near Lincoln Financial Field ahead of Ed Sheeran's concert on September 19, 2026.
Matthew Hatcher / AFP via Getty Images
Save for his opening apology speech, the show in Philadelphia was mostly business as usual. Sheeran bumped up his set time to accommodate for the lack of an opener, then proceeded to play the hits as planned, from "Castle on the Hill" to "Shape of You" and "Bad Habits."
While a small group of pro-Palestinian protesters gathered outside the venue, one satisfied concertgoer told Rolling Stone, "It's so wonderful that people care that much and that they are so passionate, but the concert still happened. There's still a ton of people here."
Sheeran is one of the most reliably valuable performers in the music industry. His last outing, the Mathematics Tour, grossed over $875 million from 2022 to 2025. The Loop Tour, which kicked off at the top of this year in Auckland, is scheduled to continue through North America and wrap in December in Mexico City; Sheeran's next stop is Gillette Stadium on Saturday.
Though there's talk of more protests, one music industry professional said there's no need for Sheeran to step away now.
"This is a huge issue that he needs to navigate, but you're talking about hundreds of millions of dollars earned over the course of an entire tour," said Randy Nichols, who has experience with both digital marketing and live event strategy as an artist manager at Fly South Music Group. "You're not going to cancel that tour."
"Could he have potentially gone and hid for six months? Sure," Nichols added, "but I don't think he needed to."
For Sheeran, it turns out PR crises online may be smaller than they appear.
Sheeran upset the internet, but not the fans who make him money
Ed Sheeran performs during the Loop Tour in June 2026.
Mark Surridge
Tara Goodwin, a crisis communications expert and founder of Goodwin Consulting, described Sheeran's initial Instagram statement as "impersonal," "callous," and "incredibly defensive." But she said his onstage speech in Philadelphia helped revive his reputation with the people who matter most to his bottom line: real, merch-buying, ticket-holding fans.
Despite his desire to stay out of politics, Sheeran's speech got a little more specific and a lot more emotional, and both tactics helped win over fans, Goodwin said. He condemned the Hamas-led attack on October 7, 2023, which killed about 1,200 people in Israel. He also described the Israeli government's war in Gaza, which has killed over 73,000 Palestinians and counting — including tens of thousands of children, according to UNICEF — as "catastrophic, unjustifiable, and disproportionate."
Sheeran also largely dropped the defensive posturing, Goodwin noted, and grew noticeably teary while thanking concertgoers for their support.
"That's exactly what he should have done the first time," Goodwin told Business Insider. "He should have been human."
"The public has an amazing capacity to forgive," she added, "but you have to be humble, and you have to ask for it."
It probably helps that Sheeran's audience hasn't been primed to expect pluck or any particular conviction from the singer. Although the narrative surrounding the Loop Tour has turned volatile online, Sheeran's PR crisis is not one of brand contradiction.
He's long followed the blueprint of a generic, noncommittal pop star, designed to appease more than enlighten. The most outspoken critics of his both-sides-ism were likely never his fans to begin with, and some of the most viral tweets about Sheeran from the past week admit as much: "How do I boycott Ed Sheeran when my previous consumption of his work was zero," reads one such example.
"He's very much built his brand to be 'music for everyone,'" Nichols said. "He just wants his shows to be a time for people to unwind and not think about other problems."
The data shows Sheeran's fandom is alive and well
That promise of escapism can be broadly appealing, even amid a bout of negative press. While a mad rush to resell tickets is a compelling data point amid a scandal, Nichols said the price fluctuations for Ed Sheeran tickets on resale sites are consistent with stadium-sized shows and with Sheeran's recent track record — and they certainly don't constitute what he'd consider a "career crisis."
"I just don't think that there's a drastic change in the demand to see him," Nichols said. "Not to knock Sheeran, because he's a superstar act, but he's on the fringes of being a stadium act. He gets to stadiums by selling a lot of tickets at a lower price, whereas some artists who are a little bit bigger than him are charging a much higher premium on their tickets. So the fact that you're seeing a lower price — it's no different than earlier on in his tour, before this controversy."
Not that resale prices would matter much to Sheeran, anyway. Artists don't get a cut from tickets sold in a secondary market. "If the show's sold out and not all the resale tickets sell, which happens often, that doesn't change how much money he makes," Nichols explained.
Perhaps more tellingly, Sheeran's streaming numbers have remained stable since news broke about Macklemore's tour removal. Citing data provided by Luminate, Billboard reported that Sheeran pulled in about 3.7 million on-demand streams on the day he shared his poorly received bullet points on Instagram — and just under 3.7 million the day before. He is still the 16th-most-popular musician in the world on Spotify.
Public backlash can be loud, but memory is short — and Americans have a demonstrated affinity for separating the art from the artist. After all, musicians like Chris Brown and Ye continue to book stadiums across the country, despite accusations of abuse, assault, and, in the latter's case, habitual antisemitism.
"He's probably too well-established for one controversy to define a career," Goodwin said of Sheeran.
Sure, some people will still boycott Sheeran's concerts and his music. But in the long run, Goodwin said, he'll probably be just fine: "I think that this too shall pass."
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Callie Ahlgrim
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Callie Ahlgrim is a senior reporter at Business Insider who writes about pop culture, with a special focus on the music industry.As a cofounding member of BI's music vertical, Callie has covered a range of hot topics at the intersection of art, celebrity culture, and show business: the political implications of Bad Bunny's success; the fan feedback loop in Taylor Swift's creative process; the symbolism of Kendrick Lamar's Super Bowl halftime show; the commercial impact of Beyoncé's country album; the brand identities of stars like Harry Styles, Morgan Wallen, Addison Rae, Katy Perry, and Frank Ocean; the modern challenges of making money as a musician; and more.She also covers celebrity PR strategies, blockbuster movies, prestige TV shows, and internet trends.Callie graduated from Boston University with a Bachelor of Science in Journalism, a Bachelor of Arts in English, and a minor in Spanish. She previously wrote columns for Man Repeller and ELLE.
U.S. Secretary of Education Linda McMahon testifies before a Senate Appropriations hearing on U.S. President Donald Trump's budget request for the Department of Education, on Capitol Hill in Washington, D.C., U.S., June 3, 2025. REUTERS/Annabelle Gordon
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Annabelle Gordon | Reuters
A group of student loan borrowers sued the Trump administration on Thursday, alleging they suffered unexpected financial damages despite getting their debts forgiven years ago.
The borrowers said in their lawsuit, Woods v. U.S. Department of Education, filed in the U.S. District Court for the District of Columbia, that the department continues to report their canceled federal student loans to credit reporting companies as active. The inaccurate credit reports can affect borrowers' ability to obtain mortgages, rental housing, auto loans and employment, according to The Project on Predatory Student Lending, which is serving as counsel for the plaintiffs.
"These borrowers have done everything asked of them, but this false debt is still shaping where they can live, what they can borrow, and what their futures look like," said Eileen Connor, the president and executive director of PPSL.
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The proposed class-action lawsuit involves borrowers whose federal student loan debts were cleared during the Biden administrationbetween April 2022 and January 2025 because they attended a fraudulent or misleading college. The borrowers allege that, despite that relief, the Education Department still reports their debts to the major credit reporting companies, including Equifax, Experian and TransUnion.
One of the plaintiffs in the case, Jorge Cortes, is a Marine veteran who had his student loans from the ITT Technical Institute forgiven in August 2022, according to the court filing. Still, a $21,586 student loan balance remained on his credit report as of this summer.
"When the Department of Education told me these loans were discharged, I thought I could finally put them behind me and start rebuilding my life, but my credit report tells a different story," Cortes said in a statement.
The Education Department is still reporting the debts of more than 300,000 student loan borrowers, according to an estimate by PPSL.
The Education Department did not immediately respond to a request for comment. %!s()